About
Every marketing budget is a series of decisions. We make them as if the money were ours.
Novelo Global is a growth marketing partner, headquartered in Hong Kong and serving clients worldwide.
How we operate
The principles behind our day-to-day work
Data you can trust comes first
Optimising an account against faulty conversion data makes it deteriorate faster than doing nothing at all. We repair tracking before anything else, even if it slows the start.
Proven lift over assigned credit
Attribution models share out credit; controlled experiments prove cause and effect. Wherever spend justifies it, we run the test and report the outcome honestly, even when it makes our own channel look weaker.
Compliance drives results
In regulated sectors such as gambling and financial services, an ad that never gets approved delivers nothing at all — and every market has its own approval rules. We make compliance checks part of how campaigns are produced, not a final hurdle before launch.
What sits outside our scope
We do not produce creative, build brands, run SEO programmes or develop websites. We work alongside those teams every day, and we will be upfront when one of them is what is really holding you back — which happens more often than most media agencies care to admit.
We are also selective about sectors. We focus on six industries where our expertise is real; beyond them, we would be learning at your expense.
Begin with an audit.
The audit has a clear scope and a clear output, and it stands on its own — no obligation to continue. If it shows your current setup is working well, that is a perfectly valid result and we will tell you so.